Sennheiser picks social partner for Southeast Asia

Sennheiser has appointed RED2 Digital to drive social media management and digital performance following a pitch, with the account being led out of Ho Chi Minh City, Vietnam.The agency's remit will cover multiple Southeast Asia and South Asia markets including Singapore, Malaysia, Indonesia, the Philippines and Vietnam, among others. The appointment comes as Sennheiser is looking to increase its social digital marketing efforts in the region. It wants to drive innovation across social digital channels, while putting its core offering of expertise and global reach at the heart of all its marketing activities, the press release read.Alex Lim, head of marketing at Sennheiser Asia, noted the importance of an agency partnership built on trust. He said that RED2 not only understands the brand and business, but also the fact that it wants to shape the future of audio online.“As consumers spend an increasing amount of their day on social digital platforms, digital marketing is an essential part of our overall strategy. We aim to digitise our business across the region and be more in-tune with our audiences, which is why we are excited to be working with an equally ambitious agency," Lim added.“We’re excited to build the partnership with Sennheiser. It’s not often you get to work with a global brand that has such a combination of innovation and ambition.  We’re looking forward to playing a further part in their digital transformation," Luke Janich, CEO of RED2, added.(Photo courtesy: 123RF)