Scoot's letter to Spirit Airlines on copying the brand
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Yesterday, Marketing got a parcel from Scoot's CEO Campbell Wilson. Upon opening it up, it was a letter written to Spirit Airline's CEO Ben Baldanza.This was a follow up to Scoot's video placed online earlier pointing out the latter's suspiciously similar branding image.In the package was a letter to Baldanza as well as a "kit" for Spirit to follow when copying Scoot.Sassy or smart? See it for yourself here:[gallery link="file" size="full" ids="92351,92352,92353,92354,92355,92356,92357,92358,92359,92360"]
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