Roche-Foundation Medicine names APAC digital agency

Roche-Foundation Medicine has appointed DigitasLBi as its digital agency to handle its digital strategy business in the APAC region, following a pitch. This includes markets such as Singapore, Hong Kong, Taiwan, Australia, Thailand and India.Following the appointment, DigitasLBi will work in partnership with the company’s lead strategic and creative agency McCann Health Singapore, and develop B2B digital marketing strategies. This is to better communicate with and educate oncologists across the region.Both agencies will work towards identifying new strategies to “activate the digital ecosystem”, with the aim to deliver benefits to oncologists and patients. This is through the working with data and technology to better understand the consideration process around different cancer related treatments.“We are excited to partner with Roche and McCann Health Singapore on what we believe to be a very important subject. With our expertise in data and digital help we hope to develop strategies that make a difference to lives of real people,” Justin Peyton, chief strategy officer, DigitasLBi, said.