PUMA launches new street campaign featuring local rapper ShiGGa Shay

PUMA is running a  ‘Run The Streets’ campaign in Singapore, championing the spirit of hustlin’, staying true to self and persevering no matter what.The ‘Run the Streets’ campaign message speaks to those who follow their instincts. A series launched across all of PUMA’s global channels to introduce the brand’s new lifestyle and performance incorporated range, the campaign also features Grammy award-winning musician, The Weekend.In conjunction with the release of the IGNITE Limitless, PUMA Singapore has enlisted six Singaporean faces of different backgrounds and artistry to headline the local front. The Singapore edition is driven by the motivation to showcase and champion the ‘Run the Streets’ spirit – the notion of starting somewhere, staying true to self and always pushing through no matter what.Chosen for embodying the ‘Run the Streets’ spirit and owning what they do in their respective fields, the six local ‘hustlers’ are rapper and songwriter ShiGGa Shay, DJ and illustrator Amanda Keisha Ang, graffiti and fine arts artist Ceno2, hawkerpreneur Douglas Ng, crochet and dreads artist Kelly Limerick, and award-winning bartender, Vijay Mudaliar. The local ambassadors will be fronting the campaign through a series of images and a music video and song specially composed by rapper ShiGGa Shay.The Singapore PUMA ‘Run The Streets’ campaign launched on 16 February 2017, across all PUMA Singapore retail stores.