Publicis.Sapient China names executive director

Publicis.Sapient China has named Jason Zhang as executive director to bolster its operations.Publicis.Sapient China consists of two digital firms – SapientRazorfish and DigitasLBi. In his new role, Zhang will be responsible for the agency's investment and growth in the China market, focusing on driving digital transformation initiatives with key clients in major Chinese industries.Zhang has over 20 years of experience in technology, management consulting, and business management. He has held various senior leadership positions at Accenture, Hewlett-Packard, IBM, and Experian prior to joining Publicis.Sapient.“Our traditional skillset is in our deep understanding of brand, technology, and its connection to consumers. Now we are quickly proving that we also have the business expertise to help our clients drive growth and improve operating efficiency in today’s digital world,” said Torben Pheiffer, MD of Publicis.Sapient China.“Developing the digital economy has become one of the top priorities in China, and at Publicis.Sapient, we are standing at the forefront of helping our clients in the region to realise tangible and significant business value by embracing the opportunities and overcoming the challenges in the digital economy,” said Zhang.He will be working out of the Shanghai office.