Possible APAC partners up with Tealium

Possible APAC, a WPP digital creative agency, has partnered up with Tealium, the player in universal customer data solutions and enterprise tag management.The partnership represents tremendous opportunities as Possible’s leadership in the field of digital strategy and Tealium’s industry-leading Universal Data Hub will assist global businesses in unlocking the power of customer data, creating more meaningful, relevant customer experiences.This partnership will enable businesses to better understand customer behaviour and build personalised, real-time digital experiences.“Many brands and government bodies today have a plan to execute their digital transformation strategy but truly, the real opportunity here with technology is the data transformation story. Brands that we work with understand the importance of being able to treat their customers as a single profile across their many touch points, and to do so, in real-time. Tealium’s Universal Data Hub Solutions with its ability to stitch together data across offline, online and application specific data, will allow Possible to deliver highly targeted and responsive campaigns across Asia Pacific,” said Paul Soon, CEO Possible APAC.“In our interactions with customers across Asia Pacific, we see the increasing focus on being data-driven in campaigns and customer interactions. Possible APAC leads in its focus on a robust data-centric digital strategy. This partnership will allow us to help deliver the power of real-time insight and action to Possible’s broad scope of customers,” said Andy Clark, GM Asia Pacific, Tealium.