Petronas settles creative pitch
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Petronas has appointed Leo Burnett for its corporate and festive categories and McCann Erickson for its retail projects.The decision to appoint the two agencies was made after a rigorous ten-months tendering involving six creative agencies.Under the agreement, both Leo Burnett and McCann Erickson will handle all ATL creative activities undertaken by Petronas Group, both locally and internationally.The two-year contract will take effect from 30 September 2013. A Petronas spokesperson confirmed this to A+M.
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