People's Association searches for social media agency

The People’s Association (PA) is on the hunt for an agency to provide social media management. This includes the marketing and maintenance of its Facebook page for its PMET network Facebook page, its life skills and lifestyle division.According to Gebiz, this also includes the design and publication of publicity materials, with optional items such as EDM blasts and management along with tracking, measuring and refining of social media activities. Last year, PA appointed GroupM’s Vocanic to handle its social media duties, making it the latter’s first public sector client. This was for a contracted period of 1 July 2016 to 31 March 2017.The agency led pivotal social media campaigns for the organisation surrounding the themes of social cohesion and racial harmony.  This was done jointly with GroupM and its Central Media Services division. It included two mandatory social media campaigns and social media buys in support of campaigns. Two optional social media campaigns and social media buys are also available for proposal, according to a tender issued in June 2016.