OPPO launches digital campaign for new phone

Smartphone company OPPO Malaysia has launched a digital campaign ‘R7 Series Place Race’ in conjunction with the company’s new smartphone series launched recently.The R7 Series Place Race is divided into two categories – ‘Everyday Ranking’ and ‘Ultimate Ranking’.Participants will be rewarded on a daily and an overall basis based on the total points collected and players' rankings. Accumulated points can be increased by sharing the unique invitation code with friends on Facebook and Twitter or through an Easter egg hunt.“OPPO Malaysia constantly seeks for innovative ways to engage with our consumers. The R7 Series Place Race is created to reward our consumers for their continuous and unwavering support. In addition, this allows us to understand our consumers further through feedback and consumption pattern, giving us the edge to cater our smartphone based on their requirements,” Chen Lu, brand manager, OPPO Malaysia, said.The digital game will end with an overall championed crowned and rewarded with the company’s latest flagship smartphone model, the OPPO R7 Plus Gold.E-Plus handles OPPO's public relation duties on an ad-hoc basis while creative visions and executions are done in-house by OPPO.