OMD Hong Kong appoints senior digital business director

OMD Hong Kong has appointed Thomas Hebditch as senior digital business director.In this new role, Hebditch will be responsible for leading the agency’s digital growth strategy, ensuring the constant evolution of its digital product and strengthening its ability to provide clients with digital solutions.Hebditch joins the Hong Kong office from sister agency Manning Gottlieb OMD in the UK, where he was account director of digital activation.In his previous role, Hebditch worked across several high profile global and UK brands, including Estee Lauder, British Airways, L’Oréal, O2 and The Economist."The digital landscape in Hong Kong has changed and become more dynamic with increased investment and adoption in the areas of advanced audience targeting, data analytics and digital content optimisation technologies," said Deric Wong, OMD Hong Kong’s CEO."With his background and experience in digital operations, planning and buying, Thomas will lead us to maximise available opportunities, create new models and deliver competitive advantage for our clients and OMD.""I am thrilled to be joining OMD Hong Kong, one of the most prolific markets in our network," added Hebditch. "I look forward to immersing myself in the agency’s culture and working with the teams on new and exciting digital opportunities for our clients in Hong Kong."