Ogilvy & Mather wins China Merchants Bank

Ogilvy & Mather Beijing has won a year-long project for China Merchants Bank, with a brief to improve user experience and increase the bank’s attraction to a younger generation."We not only need to enhance our brand image, we also need to enrich our content to promote internal cohesion," a CMB spokesperson said. "At the same time, we have to be more commonly recognized for providing customers with the best experience, and moving forward into the new age.”Shenan Chuang, vice chairman of O&M Greater China, added that CMB is dedicated to exploring new business opportunities and promoting innovation. "Brands should always keep pace with the times and bring forth new ideas,” Chuang said. With this cooperation, O&M will use its integrated communication resources and methodologies to help CMB create guiding principles for business development and brand construction, injecting new value into the brand image.Photo courtesy to echinacities.com