Ocean Park appoints new PR agency to boost attendance

Ocean Park has picked Ogilvy Public Relations Hong Kong to handle the public relations remit of Ocean Park Corporation and Ocean Park Conservation Foundation Hong Kong, displacing incumbent Weber Shandwick Hong Kong.The agency will plan and implement strategic public relations programmes to enhance Ocean Park’s image as an advocate for conservation and education, and drive visitation from Hong Kong locals and tourists. The scope of work also includes launching and promoting new attractions and offerings, as well as supporting Ocean Park's initiatives on special events and Corporate Social Responsibility (CSR) activities.The scope of work also includes launching and promoting new attractions and offerings, as well as supporting Ocean Park's initiatives on special events and corporate social responsibility (CSR) activities.Clara Shek, managing director at Ogilvy PR Hong Kong, said: “With Ocean Park’s heavy involvement in conservation and education projects, we are extremely excited to be able to support and work with a truly iconic Hong Kong landmark, which is such a strong home-grown brand and one of the region’s best-loved attractions.”Una Lau, public affairs director of Ocean Park Corporation, said: “With our ambitions to boost visitation in the next few years, Ogilvy PR will be instrumental to further enhance our image in Hong Kong as well as across the region.”