Nestle Malaysia collaborates with Shopee to target RM1 million revenue

Nestle Malaysia has picked Shopee, a mobile-first marketplace, as its latest online shopping partner in Southeast Asia and Taiwan. With this, the company targets RM1 million in sales by offering bundled food and beverages (F&B) under 14 different brands.This is part of Nestlé’s pre-campaign promotion happening in April called “Wellness-together-gather”. The campaign, which took place in October 2016, was the first multi-brand nutrition, health and wellness campaign in Malaysia, stated the company in a press release ."We want consumers to shop for their favourite Nestlé products by transforming their retail shopping habits to going fully online for their own convenience,” said Ian Ho, Shopee’s regional managing director."The e-commerce channel is one of the most powerful growth engines in Nestlé Malaysia. Shopee's  shopping experience has made it a platform for us to collaborate with and we look forward to establishing new standards together," said Joshua Zhu, head of e-commerce, Nestlé Malaysia.Earlier this year,  Nestle Malaysia crossed the threshold of RM5 billion in revenue, with a turnover of RM5.1 billion for the year. This represents a 4.7% increase from RM4.8 billion in the previous year. The company, in a press release, stated that efforts in product innovations in tandem with marketing and trade promotions has contributed to this growth. Higher domestic sales was also a key contributor.The company’s gross profit for the year saw an increase of 7.1% which contributed to the higher turnover resulting in favourable commodity prices and stronger operational efficiency in the factories and supply chain. This profit has been partially re-invested into creating stronger marketing, trade promotions and new product launches.