Myrna Poon joins DBS as SVP, head of brand and digital

Myrna Poon, executive director, marketing and communications at EDB, has joined DBS as senior vice president, head of brand and digital. She will oversee all branding and digital functions and will be reporting to Karen Ngui, head of group strategic marketing & communications. DBS has confirmed the news to Marketing. Poon (pictured) joins DBS after a two-decade long stay with the government agency.  During her long term with EDB, Poon undertook global marketing and communications responsibilities for Singapore as a business brand, from global strategies to attracting IT companies to invest in Singapore.Late last year, she was tasked to set up a new division to design and manage EDB’s online customer experience and was also EDB’s executive director for customer experience management.Under her leadership, the EDB recently selected its agency partners after a five-month process for an integrated marketing pitch covering four markets – Germany, Japan, North America and Singapore. Winning in these markets are Havas, Hakuhodo, Doremus, and TSLA respectively.“We are delighted to announce the appointment of Myrna Poon as our new head of brand & digital. Her extensive experience and outstanding credentials put her in a good position to further strengthen our brand presence locally and across the region. Myrna’s appointment also signifies the bank’s commitment to pushing the boundaries in the digital realm, and I am confident in her ability to extend our reach as we further entrench our leadership position in the industry,” Ngui said.