Mr Juicy unveils new faces

Mr. Juicy (菓汁先生), a brand under A.S. Watson Group, has a problem.with more and more local and international players competing in the space, the brand had difficulty standing out on increasingly crowded shelfs.To refresh the brand, The Gate Hong Kong created a series of special edition packs for three Mr. Juicy products. An up-and-coming Thai illustrator, Suntur, was invited to develop three male characters to represent the “Orange”, “Fuji Apple” and “Low Sugar Orange” flavours.https://vimeo.com/104612166Brokered by media agency PHD Hong Kong, the campaign was rolled out in the past weekend with two-day street events, followed by TV commercial, print, POSM and online media.Credits:Client: Citrus Growers InternationalBrand: Mr. JuicyCreative Agency: The Gate WorldwideCreative Team: Denise Wong, Sonic Choy, Kym Ma, Cecilia Lam, Lai Ming LokAccount Management Team: Maggie Wong, Rachel Chan, Janice NgIllustrator: Suntur