More woes for Samsung as it recalls 2.8 million washing machines
share on
From exploding Samsung Galaxy S7s to the washing machines, Samsung has been in the limelight for all the wrong reasons.Samsung Electronics America Inc, in cooperation with the United States Consumer Product Safety Commission (CPSC), announced a voluntary recall of certain top-load washers manufactured between March 2011 and current production dates.According to the information available on CPSC’s website, Samsung has recalled 2.8 million washing machines. This comes at a time when the company has received 733 reports of washing machines experiencing excessive vibration or the top detaching from the washing machine chassis. Moreover, there are nine related reports of injuries, including a broken jaw, injured shoulder, and other impact or fall-related injuries.Explaining this recall, the company in its press release stated that the move was driven by reports highlighting the risk that the drums in these washers may lose balance, triggering excessive vibrations, resulting in the top separating from the washer. This can occur when a high-speed spin cycle is used for bedding, water-resistant or bulky items and presents an injury risk to consumers.John Herrington, senior vice president and general manager of home appliances, Samsung Electronics America, in the press release said: “Our priority is to reduce any safety risks in the home and to provide our customers with easy and simple choices in response to the recall.”“We are moving quickly and in partnership with the CPSC to ensure consumers know the options available to them and that any disruption in the home is minimised,” he added.Marketing reached out to the regional office in Singapore to find out if the company's products in Asia have been recalled. A Samsung spokesperson said: "We are aware of a voluntary recall announcement regarding issues with certain top-load washing machines sold in North America. We can confirm that this issue does not impact top-load washer models sold outside of North America."In the past, US regulators had warned owners of certain top-loading Samsung washing machines of “safety issues” following reports that some have exploded. The warning from the commission covered machines made between March 2011 and April 2016. However, a model was not specified.This, however, is just not related to washing machines. After reports of explosion, Samsung announced it would ask all global partners to stop sales and exchanges of Galaxy Note 7 while further investigation takes place.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window