Mizuno brands with long-distance relay race Ekiden

Mizuno will introduce a first full-fledged Ekiden race in Singapore.The inaugural race, which will take place on 18 July 2015 at The Meadow, Gardens by the Bay.Working with Infinitus as the appointed Events agency for a period from March to August, the Mizuno Ekiden 2015 will showcase the concept of relay running that has stemmed from Japan and has been incredibly popular since its inception.Ekiden in Japanese is a term referring to a long-distance relay running race. Although the concept is not new in Singapore, it will be the first time a race in Singapore features only Ekiden-based categories, namely the Open Category (42.195km), Corporate and Schools Category (21.1km).On top of competing in the relay race, runners will be welcomed to a Matsuri race village, also known as a Japanese-themed race village after crossing the finishing line. Matsuri, commonly known in Japan as a festival or holiday, is widely celebrated and Mizuno Ekiden 2015 plans to bring just that to all participants.In the Matsuri race village, runners can anticipate Japanese gourmet such as ramen and sushi, artisan desserts and delectable drinks, amongst others. Coupled with Japanese cultural performances and activities for all, Mizuno Ekiden 2015 aims to provide an all rounded Japanese experience for both the leisure and serious runners.Kiyoshi Tatani, president of Mizuno Singapore said, “Singapore is a country with a large and passionate running community, with runs and races available in all manners of capacity. With Mizuno Ekiden 2015, we hope to show Singaporeans the importance and value of camaraderie, teamwork and a strong support system.”