Lucozade Sport creates running clinic for Malaysian

The Lucozade Sport ‘Fuel Your Performance’ campaign got off to an energetic start at its first running clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes.The exclusive event was the latest in a series of campaign activities designed to engage with Malaysian runners and an ongoing effort to bring its scientifically-proven formula to more than one million Malaysians through ground-level events and sponsorship of popular events such as the recent Reebok Spartan Race.Participants had the opportunity to learn from seasoned runner Edan Syah and exercise and sports nutritionist Dr Mahenderan Appukutty, Faculty of Sports Science and Recreation from Universiti Teknologi MARA who shared their experience on training and nutrition for sports enthusiasts.“Helping dedicated athletes to achieve their performance goals is an important brand value for Lucozade Sport. By supporting accomplished athletes and inspiring others to achieve their own dreams, we are sharing resources, skills and knowledge that encourage Malaysians to lead more active lives,” said Lee Hon Tong, regional GM, Suntory Beverage & Food Malaysia, Singapore & Hong Kong.“We embarked on this campaign to reach out to Malaysian citizen athletes from all walks of life and our ‘Fuel Your Performance’ Advocates are exceptional individuals who have accomplished many goals in addition to the demands of work and family. They serve as inspirational role models for aspiring runners to kick-start their own dream, because they are living proof that dreams can indeed become a reality.”