LOOK Kose’s interactive digital photo campaign

Kose Singapore recently launched a digital campaign ‘Wake Up Beautiful’ which introduces its new Herbal Gel product by asking users to upload their customised portraits.The campaign was created by Hakuhodo Asia.Inspired by rising stress-relief activities such as the adult-colouring book craze, the campaign especially tailored to young women of the mobile generation.The microsite allows online users to upload a portrait image, furnished with a decorative frame. They are given the option to colour in or submit it in black-and-white, for a chance to win prizes.Check out the pictures from the campaign:[gallery link="file" ids="136508,136507,136506,136505"]Users are also encouraged to go in-store to pick up pre-registered samples and are directed to visit the main KOSÉ page for more details, product reviews and beauty tips and tricks.“Taking inspiration from Art Nouveau-styled panels that often depict women beautifully, as well as the current adult coloring trend, we’ve created a fun, user-engaged photo-booth that stars each user in their own ‘Wake Up Beautiful’ portrait,” Dana Goh, marketing manager Kose Singapore, said."It's more than just about providing digital experiences that users enjoy, or a catchy tagline paired with a beautiful visual. In this case, we weren't trying to change the world, just merely to engage with those in it – but also in a way that helps to organically drive the brand's agenda across,” Daphne Boey, manager of digital and social of Hakuhodo Communications Asia, said.