LOOK Did you catch a glimpse of the new sparkling Ribena?

Did you catch these roving Ribena cans making its way around town?Well if you did, you’d know this was as part of Suntory Beverage & Food Malaysia’s latest marketing ploy to introduce the Sparkling Ribena.The campaign looked to engage with consumers on ground and also encompasses of a complete marketing strategy with sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians.[gallery link="file" ids="133135,133136,133137"]“As a brand, Ribena is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, regional general manager, Malaysia, Singapore & Hong Kong, SBFM.“With Sparkling Ribena can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses," he added.