LOOK Carlsberg launches campaign to hire brand ambassador

It’s Tuesday. There are piles and piles of paperwork and your to-do list seems to just be growing exponentially.Let’s face it, at this point, you probably hate your job and are counting down to beer o’clock.Carlsberg knows this and is launching a new campaign calling out to all beer lovers as the brewer looks to hire a beer taster for just four hours of work. It will also be giving out an attractive remuneration package of SG$ 10,000.Sounds too good to be true? It only gets better because the top candidate for the job does not need to possess any experience or educational background relevant to the beer industry. All he or she needs is a passion for Carlsberg brew, and to be available for a day to undertake the role of a Carlsberg ambassador. Carlsberg will even provide the winner with a personal chauffeur to ensure he/she enjoys the brew responsibly.This recruitment drive is part of the next phase of the “If Carlsberg Did…” campaign which was launched in June this year.“The first things that often come to mind when one thinks of work are grey walls, conference rooms and tiny cubicles – elements that generally do not inspire,” said Jolene Yeo, marketing director of Carlsberg Singapore.“If anyone were to make meeting rooms extraordinary, it would be Carlsberg, but we only make beer. We hence wanted to deliver probably the best work experience to beer lovers in Singapore by offering probably the best job in the world. This stems from our dedication to our brand promise of bringing to life the Carlsberg spirit by offering superior experiences to our loyal consumers.”To amplify the brand’s trademark humour and imagination, Carlsberg will not be following typical hiring policies but will invite selected candidates to step out of their comfort zone with an unconventional interview process.The initiative has also already run in Malaysia and led to two winners being selected.