L’Occitane makes major OOH ad push

A larger-than-life 3D replica of a bottle of L’OCCITANE’s latest product offering is making its way around Singapore. This is to promote the new “Immortelle Divine Youth Oil.”The 3D installation mounted on the rear rooftop of two wholly-painted SBS Transit single deck buses by Moove Media. The instillation is a 2m tall by 1m wide replica which took Moove six weeks to complete.The agency claims this is the first 3D bus advertisement to be launched by an internationally renowned natural skincare retailer in Singapore. This advertisement campaign also features three wholly-painted single and double deck buses.Jayne Kwek, CEO of Moove Media said: “L’OCCITANE wanted an idea that was different from its other campaigns, and we knew a giant replica of its latest product would stand out.”Chelsea Guy, marketing manager for L’OCCITANE said the brand chose the 3D bus concept because “it is eye-catching and unique” which enables the brand to then reach reach out to consumers islandwide.[gallery link="file" ids="73457,73455"]The campaign ends in December 2014.