Lipton brands with The Muppets

Lipton will launch  its new global brand campaign which will encourage people to break out of their routines and to embrace the present.The campaign is titled "Be More Tea campaign" and will kick off with a 60-second spot which will air during the Academy Awards featuring the Muppets as they prepare for their upcoming movie "Muppets Most Wanted."The new ad featuring the Muppets will air for the first time on TV during the Academy Awards on 2 March 2014. It highlights the essence of the "Be More Tea" spirit with the playfulness, fun and irreverence of the Muppets.The "Be More Tea" campaign marks the first introduction of one global positioning worldwide for the brand. The ad was created and produced by adam&eveDDB London."Lipton wants to inspire consumers to 'look up', take in all that life has to offer and enjoy what you may have otherwise missed. This is what 'Be More Tea' means to Lipton and the philosophy we will bring to life in our new national ad campaign starring the Muppets," Alfie Vivian, vice president of refreshments for Unilever said.