Lazada and Razer launch digital game store

E-commerce platform Lazada and global lifestyle brand for gamers Razer launched a new region-centric digital game store.Leveraging Lazada’s regional e-commerce expertise, the store will regularly offer fans promotions, including in-app specials, tailored for its home markets and in local currency. For example, Lazada’s upcoming sixth birthday bash will include a bevy of exclusive promotions from brand partners, flash sales, vouchers and discounts of up to 90% in Singapore alone.The Razer Game Store on Lazada offers fans across Southeast Asia instant access to hundreds of digital games curated at local price points.  The store will launch first in Singapore, followed by Malaysia and Thailand this quarter.“The Razer Game Store on Lazada is the only official Southeast Asia-centric source of original PC digital games from publishers all over the world. We are delighted that Razer has chosen to open its first-ever game store in Southeast Asia on Lazada, expanding our partnership from gaming accessories to the hottest games to bring a complete experience to players,” Hari Vijayarajan, EVP and chief business officer, Lazada Singapore, said.“A gamer’s wish-list never stops growing, and we’re always on the lookout for great deals to expand our game library,” says Min-Liang Tan, Razer co-founder and CEO.“Together with Lazada, we’ll bring the passion for gaming to even more fans in Southeast Asia, fuelled by our unique ecosystem of hardware, software, and services.”(Photo courtesy: 123RF)