KFC Colonel Sanders returns to China with ground coffee
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KFC started serving freshly ground coffee in China last year, but people didn't believe KFC was truly serious about coffee.For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognisable folk songs.https://youtu.be/BLpnASbAZSAW+K redesigned KFC's coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee. Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.[gallery link="file" ids="194586,194589,194583,194582,194588,194587,194581,194585,194579,194580,194578,194584,194577,194576"]CreditsAgency creditsWieden+Kennedy ShanghaiExecutive creative directors: Ian Toombs, Vivian YongCreative director: Shaun SundholmArt directors: Follen See, Kim LiuCopywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ ZhangDesigners: Moon Qi, Wendy Yu, Helen YuHead of content: Bernice WongProducer: Fang YuanArt producer: Angela LiuSenior planner: Leon LinManaging director: Bryan TilsonAssociate account director: Jim ZhouSenior account manager: Andrea YangHead of project management: Nicole BeeJunior project manager: Jane GuBusiness affairs: Jessica Deng, Kathy ZhanProduction manager: Vic Zhang, Stone XueDigital imaging artist: Changqing LeeFA artist: Austin HuPR manager: Evelyn HsuExternal creditsMain anthemProduction company: A NEW LIFE FILMDirector: Curtis WehrfritzFirst assistant director: Nada NakataDirector of photography: Pithai SmithsuthExecutive producer: Megan Chen, Kelvin MokBangkok line producer: Panasiri Krystal KongsamutBangkok production support: NakedBangkok art director: Sutham VilavandajWardrobe stylist: Chayanuch SavekvattanaChoreographer: Thatcha KosolpraphaCasting: Parichad WisetpanichPost production (SH): VOLT FXEditorial: SupraPost executive producer: Damien YangPost producer: Park Jae WooVFX artist/supervisor: Rex OrColour (SH): FIN DESIGNColourist: Nick BartonProducer: Caryne ChiaMusic (LA): BREW HOUSE MUSICComposer: Tim LincolnMixing (SH): BOTTLESExecutive producer: Dimple WangAssistant producer: Guo Tao WeiEngineer: Joyce TangKey visualsProduction company: RED PLUSPhotographer: Sergi PonsPhotographer assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)Executive producer: Valentina Manfredi - Red+Plus ShanghaiProducer: Ratanasukan PibulpanuwatMotion designer: Bob Hu
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