Jones Lang LaSalle unveils new brand

Jones Lang LaSalle has revamped its brand identity with a new logo and a new name “JLL”.The shortened version aims to build a name that is more memorable and easily pronounced in languages worldwide, at the same time suitable for digital applications and mobile channels.Charles Doyle, chief marketing and communications officer at JLL, said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging.”“JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world,” he added.The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.