Jenny Yip to spearhead Hoffman's Hong Kong office

The Hoffman Agency announced that Jenny Yip will spearhead its Hong Kong operation as general manager. Yip will work closely with the Hong Kong team to embark on the next stage of the agency’s growth in the local market and the region.Yip comes to The Hoffman Agency from PayPal, where she led PayPal’s communications in Hong Kong, Korea and Taiwan as Head of Communications. In this role, she formulated the regional corporate communications and go-to-market strategies, managed crisis communications, devised product and channel communications, and drove digital campaigns on the business-to-business and business-to-consumer fronts. Prior to PayPal, Yip held leadership roles at eBay and National Geographic Channel.“The addition of Jenny to an already strong bench of talent will enable us to continue to provide our existing clients with the insights and strategy they expect, while expanding our client portfolio in Hong Kong and across the region,” said Cassandra Cheong, managing director, Asia Pacific, The Hoffman Agency.