IPG Mediabrands promotes Abhishek Bhattacharjee to chief digital officer

IPG Mediabrands has promoted Abhishek Bhattacharjee (pictured) to chief digital officer for Malaysia.With this appointment, IPG Mediabrands has planned a digital future, with data analytics, technology enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role.“The digital landscape is constantly evolving,” said Bala Pomaleh, CEO of Mediabrands Malaysia. “Bhattacharjee’s role will increasingly offer solutions that directly deliver to the marketing bottom line rather than just media or creative solutions,” he added.“It is a fascinating time to be in as we constantly strive to boost our robust digital offering, addressing real business bottlenecks and delivering measurable outcomes,” said Bhattacharjee."Bhattacharjee has been a driving force across the growth of our digital businesses, and I’m absolutely thrilled that we are announcing his promotion. Today’s marketers need the support and partnership from individuals who are strategic, creative, technical and above all entrepreneurial at heart,” said Scott McBride, chief digital officer for APAC.He will be reporting to Pomaleh.