The Hoffman Agency bags ACCA account

The Association of Chartered Certified Accountants (ACCA) Singapore has appointed The Hoffman Agency Singapore as its PR and social media agency-of-record, following a pitch.The Hoffman Agency will provide corporate communications, strategic counsel and profiling for ACCA Singapore to ensure the brand remains top-of-mind accounting and finance professional qualification.The agency is tasked with content development and engagement with potential and current ACCA students and members on social media.Shermeen Ching, senior marketing manager, ACCA Singapore said: “We are very impressed with The Hoffman Agency team who demonstrated deep understanding of our brand requirements in the current local accounting landscape and their ability to provide holistic solutions for both our traditional and social media needs.”Shawn Balakrishnan, general manager of The Hoffman Agency Singapore said, “As The Hoffman Agency expands our footprint and expertise into the social media front, we look forward to delivering creative and impactful campaigns.”