Havas Worldwide launches innovation unit

Havas Worldwide has launched Havas Drive – a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands.The team is based at Havas Worldwide Bangkok, and its remit spans all Havas Worldwide Offices in APAC who can draw on their expertise for client engagements. The specialist unit is made up of talents from around the globe who share a vision for a new approach in the brand partnership model.Havas Drive specialises in design, data, strategy, coding/development, innovation and experience design will work with clients on business and digital transformation mandates to help them set a strategy and build new approaches to its customers.  The agency is also tasked to integrate these emergent practices and thinking into the Havas creative agencies across APAC.Jeff Lippold (pictured), regional director APAC, Havas Drive said that the agency has been looking for various ways to incorporate and “build meaningful innovation” into its agencies and with the industry moving against traditional ways of communication to reach consumers, the team was brought together to build strategies, which will produce tangible approaches for clients quickly.“We’re excited to have the level of talent joining us at Havas Drive – they are all motivated by the mission and at the top of their craft.  This team will provide a seriously competitive advantage to our clients in APAC,” added Lippold.A series of road shows and events are being planned for the coming months to showcase the agency's approach, thinking, and expertise.