GCH Retail hands UM Malaysia traditional media buying and planning duties

GCH Retail, which owns and operates brands such as Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia has handed Universal McCann Malaysia (UM its media buying and planning account).UM, the media agency under IPG Mediabrands, will handle all of GCH Retail’s media planning and buying across traditional media.Marketing director of GCH Retail, Saki Goh said, “We were looking for an agency to bring a fresh approach to retail. They demonstrated an insightful strategy and story, and the chemistry was just right.”Meanwhile, managing director of UM, Amit Sutha said, “We are very excited to partner with GCH Retail. With mainstay brands like Giant and TMC, and niche challengers like Mercato and Jasons, it is interesting to see how we will be able to look at smarter ways to synergise media investments with in-store traffic and business transactions.”The appointment commences on 1 August 2017 onwards.