Football Association of Malaysia picks media partner

Football Association of Malaysia (FAM) has appointed MP & Silva, an international sports media rights agency, as its global advisor for all media and commercial rights for an extensive line-up of FAM competitions. The appointment comes with FAM’s goal of extending its broadcast reach and maximising the commercial potential of its properties.The 15-year deal begins in 2016 and comprises worldwide media rights covering the line-up of competitions organised by the FAM, including the Malaysia Super League, the Malaysia Premier League, the FA Cup, the Malaysia Cup, and the Piala Sumbangsih Match.The agreement covers domestic and international rights, including all media platforms and devices including terrestrial free-to-air television (FTA), satellite and cable television, Internet protocol television (IPTV), in-flight television, mobile internet, and video-on-demand rights.  MP & Silva’s advisory role aims to develop and implement media distribution and commercial strategies in relation to sales of media rights in close collaboration with the FAM under their authority. This is in addition to production and technical services to develop offerings with high-production values.FAM president Tengku Abdullah Sultan Ahmad Shah: “This marks a new era for FAM and we are very excited by the prospect of this new partnership that can only benefit Malaysian Football in the long run.”Andrea Radrizzani, founding partner of MP & Silva said this would be the biggest deal for a local league ever done in Asia and highlights the FAM’s dedication towards further developing the league. MP & Silva will also provide them with advisement on all TV, digital media and sponsorship rights for the M-League“We are committed to share MP & Silva’s international expertise and local knowledge with our comprehensive and extensive knowledge of football rights management,” Radrizzani said.Beatrice Lee, MP & Silva’s managing director (Asia Pacific) added the goal is to work closely with all the major broadcast platforms and media in Malaysia and across the region to showcase their leagues and competitions.MP & Silva’s portfolio of football media clients and global partners includes FIFA, Barclays Premier League, Italian Serie A, French Football League, English Football Association, Scottish Professional Football League, the Belgian Jupiler Pro League, T-Mobile Ekstraklasa, Copa America, Brasilerao & Campoenato Paulista, the Gulf Cup of Nations and others.MP & Silva are also official media advisors to the Olympic Council of Asia, the FIA Formula E, the Association of National Olympic Committees, and are the International Development Partners to the Scottish Professional Football League, in addition to offering media production and sponsorship consultancy.