Ferrero launches Asian innovation centre in Singapore

Ferrero has launched its first innovation centre in Asia Pacific. Located at Singapore Science Park, the Ferrero Innovation Center was created with the support of the Singapore Economic Development Board (EDB) and will operate as the Asian hub.Designed to strengthen Ferrero's status as a global innovation leader, the centre will focus on various strategic innovation functions in the areas of health and nutrition, product research and development as well as consumer insights. A multidisciplinary team of experts in food science, biotechnology, nutrition, consumer insights, material science and design will engage with the vibrant Singapore ecosystem to foster the innovation process.The company said Singapore was chosen for its strategic location in the region and innovative environment. Ferrero also recognised Singapore's leading role within the global scientific research community and its scientific talent. Ferrero said the new centre is an "ideal platform for experimenting with novel technologies and raw materials" to develop and test new products.Giovanni Ferrero (pictured), Ferrero CEO, said: "Innovation has always been a core value for Ferrero. The Singapore innovation center will support Ferrero in its continuous pursuit of cutting edge technological solutions to offer our consumers the best quality products that provide new taste dimensions."Beh Swan Gin, chairman of EDB, said: "Ferrero's decision to establish its first global Innovation Centre in Asia, in Singapore, reflects the significance of the rapidly expanding consumer markets in Asia, and underscores Singapore's position as the region's leading food and nutrition hub."