Expedia Inc rebrands to better reflect identity

Expedia, Inc. (pictured left) has been renamed to Expedia Group, Inc. (pictured right) to better reflect its identity as a global technology company in the travel industry.The changes look to acknowledge the unique contribution of each individual Expedia Group brand and business to the success of the overall organisation, the press statement read. Among the list of brands under Expedia Group include Brand Expedia, Hotels.com, Expedia, trivago, HomeAway, CarRentals.com and Travelocity.According to Mark Okerstrom, Expedia Group, president and CEO, the new name and identity more clearly articulates what the company has become and what it aspires to be.“With this clarity and focus, we can now get on with what we do best: bringing the world within reach for travelers and partners across the globe," he added.Marketing has reached out to Expedia for additional details on the new branding.Most recently, AirAsia’s group CEO Tony Fernandes reaffirmed the company’s plan to deliver in the sale of AAE Travel, a joint venture between AirAsia and Expedia Southeast Asia. According to multiple media reports, AirAsia has a 25% stake in the company and Fernandes tweeted that following the sale, it will buy back an asset to build the airline’s digital portfolio.Last year, Expedia appointed Mediavest as its media agency for the Southeast Asia region. Marketing earlier reported that the account is worth US$100 million and the incumbent on the account is Carat. It also made a US$350 million primary minority investment into Southeast Asia travel company Traveloka. This is in a bid to deepen cooperation on global hotel supply.