Edelman Indonesia bolsters business and corporate teams

Edelman has appointed Tantri Kadiman-Beekelaar (pictured left) as head of corporate, and Geeta Ramachanran (pictured right) as business director, brand, in Indonesia.In her new role, Kadiman-Beekelaar will drive strategy and operations. This is coupled with building capacity of the team in reputation management, financial communications, crisis and issues management. She reports to Raymond Siva, country head, Edelman Indonesia.According to a press statement, Kadiman-Beekelaar’s appointment is also part of Edelman’s move to add depth and strengthen its corporate team in Indonesia. It also follows the firm’s streamlined offering into two practices, namely brand and reputation.Prior to joining Edelman Indonesia, Kadiman-Beekelaar was communications director at a local communications advisory consultancy in Indonesia. Prior to that, she was the head of corporate communications and sustainability at Triputra Agro Persada Indonesia, where she led the company’s sustainability strategies to enhance brand equity and support the long-term growth of the company. She was also the marketing director Indonesia for Bosch & Siemens Appliances Group Indonesia.Meanwhile as business director, Ramachanran will be responsible for strengthening relationships with existing clients as well as growing the practice’s roster of Edelman’s global clients operating in Indonesia. She reports to Bobby Arthawan, head of brands in Indonesia.Her experience includes key positions in FOX Communications, Essence-Burson Communications, and Fleishman-Hillard, and as account director at Text100. Before Edelman Indonesia, Ramachanran was senior consultant at Samhoud.According to Siva, Ramachanran will work alongside Harry Deje, who was recently hired from Burson-Masteller also as business director.“Communications marketing gives the firm an added dimension to offer creative and integrated communications solutions, based on consumer data and insights. I look forward to building the team and sharing our capabilities and proven solutions to benefit the companies and organisations in Indonesia,” Kadiman-Beekelaar said.“We see communication as a form of brand-building, contributing to relations with customers and its markets. Communications marketing can help brands achieve their goals, and I am excited to join the Edelman Indonesia team and to explore this growing market,” Ramachanran said.