DigitasLBi wins Clarins digital and social media Asia

Beauty and skincare company Clarins has appointed DigitasLBi as its digital and social media agency in Asia, following a pitch.The strategic partnership will see a team of DigitasLBi experts work to help Clarins transform its social media presence and promote its range of products to new online audiences in key Asia markets including Singapore, Malaysia, Korea, Japan, Hong Kong and Taiwan.Managed from DigitasLBi’s regional Singapore headquarters, the relationship will see the agency create content-led digital and social media campaigns for Clarins, as well as developing next generation distribution strategies spanning paid, earned and owned media channels. Roy Capon, chief executive, Asia Pacific, DigitasLBi, said: “We’re absolutely delighted to be working with an amazing brand like Clarins. Their desire to create game-changing ‘social by design’ content that spans paid, earned and owned media aligns perfectly with our proposition here in Asia Pacific.”Julien Chiavassa, regional head of digital at Clarins, added: “We were looking for an agency that could blend creativity, strategy, technology and media to help transform our online presence. DigitasLBi’s collaborative teams will deliver on that promise, helping us to create a unique social journey for our customers.”