DiGi Telecommunications picks branding agency

DiGi Telecommunications has appointed Dragon Rouge as its branding agency. The work is being handled by Dragon Rouge’s Southeast Asia team, based in Singapore.Since opening for business in May, Dragon Rouge Singapore has picked up brand assignments with corporate, government and FMCG clients in Singapore and Malaysia. The firm recently announced its appointment of Jordy Huisman as creative director for Southeast Asia and is continuing to expand its strategy and creative teams.Dragon Rouge Southeast Asia CEO, Zayn Khan said: “The telecommunications space is extremely competitive and is undergoing rapid change in terms of technology and consumer behaviour. Internet experience has become central to everything, and brands need to keep up with that fact. DiGi recognized this years ago with its ‘Internet for All’ positioning and is now entering a new phase in its brand development.”