Criteo appoints new Greater China head just months after pulling out of China market

French performance advertising company Criteo has named Hanming Huang as managing director of South Asia and Greater China to provide strategic direction and drive growth of Criteo’s South Asia and Greater China business.This news came after the company terminated its services in China, effective 25 May 2017.Based in Singapore, Huang's remit covers Australia, China, India, South-east Asia, Hong Kong and Taiwan. He will also be responsible for strengthening Criteo’s partnership with businesses in the region throughout the industry.In his role, Huang reports to Yvonne Chang, executive managing director, Criteo APAC and will lead the regional team consisting of Alban Villani, general manager of South-east Asia, Hong Kong and Taiwan; Jack Wu, general manager of China; Siddharth Dabhade, general manager of India; and Pressy Sankaran, commercial director of Australia and New Zealand.Huang joins Criteo after almost ten years at Yahoo! where he was head of platform & exchange APAC, and led teams across six markets to drive programmatic business transformation. He was also interim MD of Yahoo! India.Huang said South Asia and Greater China are exciting regions because of the opportunities that the explosion of e-commerce brings. “Competition and disruption on all fronts are making it more important than ever for retailers and brands to effectively engage with shoppers,”“I am thrilled to be playing a role to help retailers and brands win in this dynamic region. As my remit covers mature and emerging markets in this region, I look forward to transferring learnings and replicating successes to foster an open ecosystem for all stakeholders.”