Coca-Cola ties up with Golden Screen Cinemas to further grow in Malaysia

Coca-Cola Malaysia signed a new beverage concession agreement with Golden Screen Cinemas (GSC) in Malaysia.The agreement was signed in Kuala Lumpur by Stephen James Lusk, CEO of Coca-Cola’s Bottling Investment Group Singapore, Malaysia and Brunei, and CEO of GSC, Koh Mei Lee.Under the agreement, all GSC concession counters throughout Malaysia will offer Fanta, Sprite, A&W Sarsaparilla, Minute Maid Pulpy, Coca-Cola light, Coca-Cola Zero and, of course, Coca-Cola. Popcorn paired with Coca-Cola will also available as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.The beverages produced by Coca-Cola have been present in GSC cinemas since 1987 and the new agreement will see their continued presence for another five-year term. Lusk said the partnership with GSC is part of Coca-Cola’s continued commitment to the market and its customers in Malaysia, where it has already invested RM1 billion between 2010 and 2016.“We want to grow further in Malaysia and to do that, we need to be able to be a part of the growth strategies of our business partners so that we can help each other to create ideal consumer experiences,” added Lusk.“The signing of agreement marks our long-term business partnership with Coca-Cola, which is a special milestone for GSC as we are celebrating our 30th anniversary next year,” said Koh.GSC, which has a market share of over 40 per cent, owns a total of 306 screens in 33 locations and a seating capacity of over 51,000 in Malaysia. It also has the largest digital hall in Malaysia – the 486-seater GSC Maxx in GSC Berjaya Times Square, KL and the largest multiplex in Southeast Asia with 21 screens in GSC Mid Valley, KL.