Citibank Singapore launches interactive ad campaign

Citibank Singapore has launched an OOH ad campaign partnering with its media agency MEC, media owner SPHMBO, and creative agency Publicis Singapore.The OOH execution is located at Ocean Financial Centre (OFC) which takes on an innovative 3D illustration and a quiz game through an interactive touch-screen.  Additionally, as part of the campaign, an interactive touch-screen has also been launched where pedestrians can participate in a quiz. The campaign is aimed to raise greater brand awareness among the professionals, managers, executives and businessmen for their ‘The Global Client’ initiative and achieve high top of mind recall of the brand’s information in an engaging and fun manner.Alice Fok, customer franchise director at Citibank Singapore, “We came up with a creative concept that was based on innovative 3D illustration techniques and a touch-screen quiz game element. The idea was to grab the relevant audience’s attention and the Ocean Financial Center walkway offers an ideal setting for us to engage our core segment for the campaign – The Global Client.”