China Mobile pursues a new dream

China Mobile Hong Kong has revamped its brand identity with a new logo and a tagline.The tagline “and!” stands for "a new dream with customers" the company said.The newly-added commercial brand tagline aims to highlight deepened relationships with customers while continuing to deliver innovative and customised value-added services.The new title sees the brand drop the word “communications” from its official Chinese brand name as well.Tiger Lin (pictured left), chairman of China Mobile Hong Kong Co. said: “the new launch hopes to extend our new brand value “a new dream” through a comprehensive reform on corporate and commercial brands and a series of customised value-added services in order to deepen relationships with its customers.”In conjunction with the refreshed logo, the company has launched a new data exchange platform “2cm: 2nd exchange market” that enables 4G users to generate new value from unused data.