Castrol unveils Carama for car owners

Lubricant specialist Castrol has launched Carama, a web and mobile-enabled portal aimed to help rebuild the relationship and trust between car owners and workshops.The portal simplifies car care, maintenance and workshop guide for consumers in an easy-to-use and one-stop solution.A recent survey with over 400 respondents in Klang Valleyshowed the need for independent workshops to build a trusted relationship with car owners, providing them with transparency in pricing and assurance in the quality of workmanship, skills and equipment.Carama Certified Shops were then conceptualised to address this issue by providing an overall quality score, based on a 40 point rigorous screening by our panel of independent third party experts, ensuring that these shops meet the highest standards of quality, skills, transparency, customer service, health and safety compliance.Sumeet Wadhwa, general manager, Castrol Innoventures (strategic innovation arm of Castrol), said Carama is envisioned to be the ‘go-to' site for car care in Malaysia."Car owners have a high level of concern and uncertainty regarding maintenance costs, price and quality of repair for their vehicles. Carama will streamline the selection process and provide car owners peace-of-mind and confidence that they have made the right decision in their choice of the workshop," said Wadhwa, adding that independent workshops and mechanics will benefit from valuable business leads generated. especially those who lack capability to market their workshops.The Carama portal provides core features like accredited repair shop locator, spare parts calculator, my car logbook and Carama rewards.