Campaigns & Grey secures creative duties for P5M Felcris Centrale

Campaigns & Grey wins another client this December by securing creative duties for Felcris Centrale, a mixed-use real estate project in Davao City.The agency will be handling above-the-line advertising (ATL) and out of home advertising (OOH) for the business, expanding a pitch that initially only included below-the-line advertising (BTL) and digital. Agencies who participated in the pitch were not disclosed.Opened last October, Felcris Centrale is the flagship project of Felcris Hotels and Resorts Corporation that includes a shopping  mall,  office  buildings,  hotels  and  residential towers. Felcris is owned by mining magnate Felipe Yap and costs around P5 billion.The announcement came just days after Campaigns & Grey revealed their appointment as the first creative agency of Widus Hotel & Casino, which will cover OOH, digital, ATL and BTL.READ ALSO: Campaigns & Grey wins Widus Hotel & Casino account“We appreciated Campaigns & Grey’s versatility in working with a local, family-owned business. Their innovative ideas to shift the business into becoming a formidable national player in the real estate and retail market was what won us over,” says Cassandra Yap, Executive Vice President of Felcris Centrale