Burson-Marsteller launches new positioning

Public relations and communications firm Burson-Marsteller (BM) has introduced a global positioning called Burson-Marsteller, Being More, to mark its 60th anniversary.The new global positioning took effect on 14 October with the launch of a new website.BM's objective is to focus more on integration communications, marketing and reputation-building activities, converting it into an ideas-driven and results-oriented communication firm.In July 2013, BM merged with local PR agency Essence Communications to form essence Burson-Marsteller, led by managing director Felix Heinimann (pictured).“With the stronger expert team and insider experience in Malaysia, we are Being More from the start to our people, clients, and the public. It is not only a corporate value, a daily practice, but also the formula for success, " said Heinimann.Elliza Abdul Rahim, public relations director of essence Burson-Marsteller, told A+M, with the new positioning, the agency is now introducing more digital tools and collaboration with institutions of higher learning, such as Universiti Tunku Abdul Rahman and UiTM to produce industry-ready talents.Being More is currently promoted via client communications and on its social media platforms: Twitter and Facebook.Essence Burson-Marsteller offers a full range of communications services across mainstream, online and social media. Communication services are supported by multiple-channel implementation capabilities including market research, design, creative development and event management.