Burger King appoints new media agency

Burger King has appointed Havas Media as its media agency in Singapore for a year. The agency will be handling media buying and planning on both online and offline sphere and upcoming ads will run on both print, TV and OOH mediums.Havas Media will also be conducing market research and competitive tracking & performance based media for Burger King. The account is worth SG$5 million.The agency was appointed following a pitch and had been working with the client in the Malaysia market for the past year. The incumbent for the account was ZenithOptimedia who was also vying for the account."For us the Burger King account is a great addition to our portfolio because first, its a global brand, widely known for its flame-broiled Whopper which has become a household name. Secondly, the marketing on Burger King has great amplitude for us to entertain and entice consumers with interesting media deployment via integrated omni-channel approaches,” said Melvin Lim, CEO Singapore & Malaysia, Havas Media.