British retailer Jack Wills hires AKA for communications

Following a six-month project with the agency, Jack Wills has engaged AKA Asia on a retainer basis with immediate effect. The new retainer includes media relations, influencer relations and partnership management.Jack Wills launched its flagship store in Singapore at Raffles City in November 2014, with plans to open a second store within the next twelve months.Established in 1999 by founders Peter Williams and Robert Shaw in Salcombe, Devon, a small coastal town in the south of England, Jack Wills first entered Asia in 2011 launching a flagship store in Leighton Centre, Hong Kong. There are currently over 80 Jack Wills boutiques across the United Kingdom, United States, the Middle East, and Asia.“The AKA team impressed us with their bold thinking and integrated approach to communications. Their strategic creativity and media and influencer expertise will be an essential driver of our brand growth in Singapore,” said Serene Lu, regional manager Asia, Jack Wills.“We are delighted to be working with Jack Wills. The brand joins our growing portfolio of fashion clients and the team have already successfully executed Jack Wills first catwalk show in Singapore and supported Richard Nicoll on his first visit. The AKA team is looking forward to supporting Jack Wills creatively as they expand their footprint in Singapore and across Asia,” said Amy Wright, partner and director of AKA Asia.AKA Asia’s team of twenty four consultants portfolio of clients including Diageo, Unilever, Johnson & Johnson, Chic Outlet Shopping, Fitness First, Bentley, Bugaboo, Movember and Costa Coffee.