Bose picks WPP agencies for global marketing duties

Audio technology company Bose has appointed a roster of agencies from WPP as its global agency partner covering creative, media, localisation, production and digital marketing.According to Adweek, the agencies are tipped to be Grey, Hogarth, Wunderman and MediaCom. The report added that WPP was also up against other networks such as Publicis Worldwide and Omnicom Group. Marketing has reached out to Bose for comment, while WPP referred to client for comment.In a press statement confirming the move, the appointment follows a review and affects markets such as Asia Pacific, Europe and the Americas. The partnership is effective in the Spring of 2018, with Bose declining to give details on the specific agencies chosen, the scope of work and financials.Nicola Emsley, head of global marketing for Bose, explained that the business has grown in every market it serves, and every category it is in, due to its customer-first approach. As such, an integrated model is the best way to focus on customers, and the right fit for Bose’s plans.“We’ve learned so much from every agency we’ve worked with over the last several years, and every team we met with during this process had impressive capabilities. But WPP had the best understanding of our brand, with the best network, talent and vision to help us,” Emsley added.