Bloomberg Business goes live

Bloomberg has unveiled its new online portal Bloomberg Business, which combines and replaces Bloomberg.com and Businessweek.com.Sponsored by Microsoft, the launch had been pushed back by about a week and in addition to Bloomberg Businessweek, the portal aggregates content from Bloomberg News, Bloomberg TV and Bloomberg Graphics with a global target audience in mind.Coverage will be expanded in specific areas such as markets, technology, luxury and education while the media organisation will invest in more data journalism projects carried out by Bloomberg Graphics and digital video content.Bloomberg Media chief digital content officer Joshua Topolsky, former editor at The Verge, has come on board to help develop the new portal and lead its digital editorial team.“Over the last twenty years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility, and design, has largely failed to keep up,” said Bloomberg Media CEO Justin Smith."The launch of Bloomberg Business is a significant step in our goal to build the next-generation global business media company that operates across all platforms: digital, print, television, radio, and live events.”