AVA promotes local produce with OOH ad

AVA has partnered with SPHMBO to target working professionals to gain their support to buy and eat local produce.From 16 to 23 March 2016, AVA rolled out its second food truck workplace roadshows at Ocean Financial Centre, One-North (Fusionopolis) and Toa Payoh HDB Hub. At the roadshows, visitors had the opportunity to taste a flavor of local produce with specially created dishes – Ramen egg with kailan and Fishermen’s Stew – made from locally farmed produce ingredients comprising eggs, fish and vegetables.To redeem a complimentary food sampling portion, visitors had to simply take a photo with the food truck and upload it onto their social media accounts with #loveSGproduce, #AVASGand # sglocalicious to show their support.AVA also placed prominent adverts on pillar wraps and wall sticker at Toa Payoh HDB hub and Ocean Financial Centre respectively. These advertisements highlight the key benefits of local produce and educate them on why they should buy locally farmed produce and how they can identify them.“AVA supports local produce and encourages consumers to support our farmers. This is especially important as in times of sudden import disruptions, local produce can serve as a buffer. During our our recent foodtruck workplace road shows, we saw many people from all ages and walks of life come by to learn more about local produce. We hope that through outreach efforts, more people will support local produce” said Joycelyn Ng - director, community outreach department, AVA.