Astro Malaysia expands shopping reach to Singapore

Astro Malaysia and StarHub have collaborated to offer Go Shop, a 24/7 shopping destination on TV, online and mobile to the audience in Singapore.Starting in November, StarHub customers will be able to enjoy a "new way" of shopping via informative and entertaining demonstrations on the Astro-owned Go Shop, said the Malaysian media organisation.Customers in Singapore are able to access Go Shop via StarHub’s Mandarin language Channel 110, www.goshop.com.sg, and the Go Shop mobile app, downloadable from Google Play Store for Android users and Apple app store for iOS users.Dato’ Rohana Rozhan, group chief executive officer of Astro said Go Shop has been providing Malaysians the convenience of home shopping on all screens and devices, "We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbours through our partnership with StarHub.”Astro said Go Shop has attracted over 500,000 customers and a total of 75 million online and mobile page views in Malaysia since it was launched in January 2015 across TV, online and mobile platforms.Grace Lee, CEO of Astro GS Shop (AGSS) added its a win-win partnership with StarHub, in scaling the Go Shop customer base regionally and "offering Singaporean customers a new experience with the best global products and services from Korean, Singaporean and Malaysian brands.”Go Shop in Singapore is operated by Astro GS Shop Singapore Pte Ltd, a 100% owned subsidiary of AGSS, which is a joint venture between Astro Retail Ventures Sdn Bhd - a 100% subsidiary of Astro and GS Home Shopping (GS) Inc, a TV home shopping company with presence in South Korea, Malaysia, China, India, Indonesia, Vietnam, Thailand, Turkey and Russia.